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  • Client

    Investa

  • Location

    Sydney, NSW

  • Type

    Commercial Offices

  • Project Scope

    Brand Identity + Information Memorandum

  • THE PROJECT

    10 Bond Street required a distinct commercial property brand identity that aligned with the neighbouring 20 Bond Street while establishing its own presence within the CBD office market. We developed a structured identity system informed by architectural form and proportion, introducing a differentiated colour palette and typography framework that positioned the building clearly within the Bond Street portfolio while defining its individual commercial leasing narrative.

    Following the identity development, we crafted the Information Memorandum copy and design as a strategic leasing tool rather than a simple brochure. The document was structured to communicate market positioning, adaptable floorplates, amenity and location advantages in a format that supports broker dialogue and tenant confidence. The result is a cohesive commercial branding and Information Memorandum package that enhances perceived value and strengthens leasing outcomes.

Corporate investment collateral photography featuring executive with branded memorandum for commercial property marketing materials
Office building logo and wayfinding featuring dimensional lettering and metallic finishes in premium CBD lobby mockup