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Real estate agent branding and listing presentation built to win business

Are you building a personal brand or refreshing an existing one?

Are you competing for quality listings in a crowded market?

Do your listing presentations, proposals and information memorandums reflect the level you operate at?

With over 20 years’ experience in real estate marketing, Oneday works with agents who care about how they present themselves, their listings and their expertise. Our role is to help you show up with clarity and confidence at the moments that matter most, particularly at appraisal stage and when competing for high-quality listings.

We develop personal brands for agents starting out or seeking a considered refresh, along with listing presentation kits, custom proposals and Information Memorandums for residential and commercial properties. Every project is senior-led from briefing through to delivery, ensuring consistency, sound judgement and a level of polish that reflects how you operate.

Ultimately, our work is about helping agents present at their best in a competitive market, through branding and sales tools that feel confident, credible and aligned with the level they operate at.

Why Real Estate Agents Choose Us?

Over 20 years experience
in real estate branding
and marketing

Senior-led from briefing
through to delivery

Sales presentation and
listing tools designed
to win business

Trusted by high-performing
agents across residential
and commercial markets

The ability to strengthen
or evolve existing personal
and agency brands

Clear, considered thinking
applied to every brief

A disciplined approach
focused on outcomes

Work that adds long-term
value to how agents
present and compete

What we do for real estate agents

Agent Branding

  1. Personal brand strategy
  2. Brand refresh and repositioning
  3. Brand identity and visual systems
  4. Brand messaging and tone of voice
  5. Brand guidelines
  6. Social media direction and visual frameworks
  7. Brand-aligned social content templates
  8. Stationery and presentation materials
  9. Office and internal signage

Sales Presentation and Listing Tools

  1. Listing presentation kits
  2. Pre-listers and appraisal presentations
  3. Custom proposals for high-end properties
  4. Information memorandums for residential and commercial listings
  5. Track records and credentials documents
  6. Submissions and pitch collateral

Property Marketing

  1. Sales brochures
  2. Property marketing templates
  3. Campaign collateral
  4. Direct mail and buyer-facing materials
  5. Signboards and site signage
  6. Display and presentation assets

Real Estate clients we’ve supported

Client Reviews

I have worked with OneDay Design Group for over three years now and cannot thank them enough for their work. Everything I through their way from booklets, to digital banners, they are always so lovely to deal with and response time is amazing. I love working with Virginia and Donny, and would recommend their services!!

Danielle Duncan - Marketing CoordinatorRay White Woolahra | Paddington

We have been working with Oneday Design Group for a few years on many projects and they have always been so helpful. They always try their best to provide high quality design according to different requirements of every project. Most importantly they are very patient and always listen to what we need and what we think. We would definitely love to work with Oneday Design Group long term.

Daniel WuDayten Property

Not often do we write reviews however this is an EXCEPTION!!!! One Day Design are not only Creative in their fi eld of expertise with all our Marketing products for Real Estate including Social Media. They are Efficient; Professional; Calming; Amazing in Liaising with other Contractors or quoting on Print jobs. We can’t say enough about Virginia and Donny and the team.

Vicki Laing - Managing DirectorLaing Real Estate

Frequently Asked Questions

What do you design and produce for real estate agents?

We provide a full suite of branding, copywriting, and marketing assets for real estate agents. This includes logo design, typography and colour palette development, brand guidelines, listing presentation kits, sales prelisters, property management prelisters, capability statements, recruitment documents, agent track records, market reports, print advertising templates, social media templates, Canva templates, realestate.com.au and Domain banner ads, signage templates, promotional flyers, custom proposals, and pitch presentations. Every asset is conceptualised, written, and designed to work as part of a cohesive brand system rather than as isolated pieces, ensuring consistency across digital, print, and signage.

How does real estate branding help win more listings?

We provide a full suite of branding, copywriting, and marketing assets for real estate agents. This includes logo design, typography and colour palette development, brand guidelines, listing presentation kits, sales prelisters, property management prelisters, capability statements, recruitment documents, agent track records, market reports, print advertising templates, social media templates, Canva templates, realestate.com.au and Domain banner ads, signage templates, promotional flyers, custom proposals, and pitch presentations. Every asset is conceptualised, written, and designed to work as part of a cohesive brand system rather than as isolated pieces, ensuring consistency across digital, print, and signage.

Do you work with agents who already have established branding?

Yes. Many of the agents we work with come to us with an existing brand
that needs strengthening rather than replacing. This might involve
refining an identity that has become dated, developing a more complete
suite of marketing assets around an existing logo, or repositioning
an established brand to target a different market segment. We assess
what is working and what needs attention before recommending whether
a full rebrand or a focused refresh will deliver the best outcome.

How do you work within franchise brand guidelines?

We work with agents across major franchise networks including McGrath, Ray White, Raine & Horne, and Sotheby’s International Realty. Each network has specific compliance requirements governing logo usage, colour palettes, typography, and co-branding. We develop marketing materials, from listing presentations and prelisters to social media templates and signage, that are compliant with network guidelines while differentiating individual agents and teams within their local market. Our experience across multiple franchise systems means we know where the boundaries sit and where there is genuine room for individual expression on the Sydney, Gold Coast, and Brisbane.

How long does real estate agent branding take?

A comprehensive real estate branding project takes 6 to 12 weeks from initial briefing to final delivery of all assets. The timeline depends on scope. A focused personal brand refresh with updated listing tools may take 4 to 6 weeks, while a full brand development including identity, brand guidelines, website, marketing system, and collateral suite typically runs 10 to 12 weeks. We establish clear timelines at the briefing stage and provide regular progress updates throughout.

Why choose a specialist real estate branding agency?

A specialist understands the sales environment you operate in: the pressure of appraisal stage, the expectations of prestige vendors, how listing kits are actually used in the field, and what makes buyers and sellers respond. Generalist agencies can produce attractive design but rarely understand the commercial context behind it. Oneday Design Group has worked exclusively in the property sector since 2013, with real estate clients including McGrath, Ray White, Raine & Horne, Pillinger, and Sotheby’s International Realty across Sydney, the Gold Coast, and Brisbane. That focus means every piece of work is informed by real understanding of how agents compete and win business in the Australian market.

Looking to strengthen how you present yourself and your listings? We’d welcome an initial conversation.

Book a free 30 minute discovery call.

Schedule An Appointment