- Client
McGrath Knight Frank Projects
- Location
Sydney, NSW
- Type
Property Development Sales & Marketing
- Project Scope
Project Capability Statement Design
- THE PROJECT
McGrath Knight Frank Projects engaged Oneday to create its 2026 Projects Capability Statement, a strategic document designed to introduce the partnership between McGrath Projects, Knight Frank and Bayleys while clearly articulating the group's integrated national and international capability to property developers.
Working closely with the projects team, we developed the narrative, copywriting and creative direction for the 52-page publication, ensuring the document communicated the depth of expertise, geographic reach and collective strengths of the partnership. The capability statement was structured to showcase the group's track record across project marketing, development advisory and sales, while presenting a clear and compelling proposition to developers seeking access to both local market knowledge and global networks.
The result is a highly considered business development and positioning tool that strengthens brand alignment across the partnership and provides a confident platform for engaging development clients, project partners and stakeholders.
