A specialist branding studio for the property sector
Oneday is a boutique branding and marketing studio working exclusively within the property sector. We partner with real estate agents, property developers, architects and construction companies to deliver clear positioning, confident presentation and marketing that supports strong commercial outcomes.
Our StoryBuilt on clear thinking, strong judgement and a genuine interest in property.
Built on clear thinking, strong judgement and a genuine interest in property.
Oneday was founded with a clear intention: to focus exclusively on the property sector and to approach branding and marketing with the same level of care and consideration that goes into designing and building places.
From the beginning, the studio has been shaped by a belief that good property branding is not decorative. It requires an understanding of context, audience, commercial realities and long-term value. That thinking continues to guide how we work today.
We are a small, senior-led studio by design. Clients work directly with us throughout the process, allowing for clearer conversations, faster decisions and work that moves forward with purpose. This way of working keeps projects focused, considered and well managed, with responsibility sitting where it should, from briefing through to delivery.
Brand Director
Virginia O’Cleirigh
Virginia brings over 20 years’ experience in marketing, branding and business management across the property sector. Her background spans marketing strategy, advertising and consumer psychology, giving her a strong understanding of how audiences engage with brands and environments. As Brand Director, Virginia leads strategy, client relationships and project direction at Oneday. She is closely involved throughout each project, ensuring work is clearly positioned, commercially sound and delivered with care and intent.
Virginia O’Cleirigh 0407 956 281
virginia@oneday.com.auCreative Director
Donall O’Cleirigh
Donall has over two decades of creative experience, having worked across some of Sydney’s leading advertising agencies before joining Oneday as a partner in 2018. His background includes award-winning work in FMCG, destination and shopper marketing, with a strong focus on brand-led thinking. At Oneday, Donall leads creative direction across property projects, applying a disciplined, audience-first approach to branding and campaign development. His work is focused on creating brands and communications that feel purposeful, distinctive and considered, ensuring every interaction contributes meaningfully to how a project or business is perceived.
Donall O’Cleirigh 0407 241 193
donny@oneday.com.auGet in touch
If you’re working within the property sector and looking for a considered approach to branding, presentation or marketing, we’d welcome an initial conversation.