McGrath Central Coast

Central Coast NSW

Real Estate Sales Pre-List Brochure

This project involved the design and production of a luxury pre-listing presentation created specifically for Mat Steinwede and his team at McGrath Central Coast.

The purpose of the pre-lister was to support top performing agents in winning high-value residential listings in a competitive market, where presentation, confidence and credibility play a critical role at appraisal stage.

Working within McGrath’s established brand framework, our role focused on the design, layout and physical execution of the document. The aim was not to redefine the brand, but to elevate how it is presented during key client conversations. Content was structured with clear hierarchy and pacing to guide vendors through the sales process, reinforcing the team’s experience, systems and results.

Premium print production formed an important part of the final outcome. The use of high-quality materials and gold foil detailing was intentional, adding weight and refinement to the presentation and ensuring it reflected the standard expected of a leading agency team.

This project reflects our experience designing sales kits for top performing agents, where considered presentation is a strategic tool that helps build trust, reinforce value and ultimately win the business.