We develop the written content for your Information Memorandum from the ground up, working from your briefing materials, site information, and market data to produce clear, structured copy that communicates the opportunity with precision. This includes executive summaries, property descriptions, location and market context, investment highlights, planning information, and sale process details. Every word is considered in the context of who will be reading the document and what they need to understand before making a decision.

Our design process translates your content into a professionally structured document with clear visual hierarchy, considered typography, and a layout that guides the reader through the opportunity logically. We produce custom mapping, iconography, infographics, and data visualisation where the asset and audience require it. Every IM is designed to reflect the calibre of the property being presented, whether that is a CBD commercial office building, a regional development site, or a prestige lifestyle holding.

We manage the complete production process, coordinating with specialist print partners to deliver high quality printed documents alongside optimised digital versions for email distribution. We handle paper selection, binding, and finishing to ensure the physical document reflects the standard of the asset it represents.

We design Information Memorandums for commercial properties, development sites, and residential land releases across Australia. Our IM portfolio includes commercial office buildings, industrial land holdings, lifestyle and tourism properties, rural estates, and residential subdivision opportunities. We work with real estate agencies, property groups, and private vendors across Sydney, the Gold Coast, Brisbane, and regional NSW to produce investment-grade documents that are structured for the specific buyer or investor audience the property is targeting.

We provide a full service covering both copywriting and design. Our process begins with a structured briefing to understand the asset, the market context, and the target audience. We then develop the complete written content, including executive summaries, property descriptions, location analysis, investment highlights, planning information, and sale process details. The copywriting and design are developed together as an integrated package, ensuring the messaging and visual presentation work in alignment from the outset.

Our service covers the full production lifecycle: content structuring, copywriting, design and layout, custom mapping and iconography, infographics and data visualisation, print management, and digital delivery. We coordinate with specialist print partners to produce finished documents in both high quality print and optimised digital formats. Every project is director-led from briefing through to final delivery.

Every Information Memorandum starts with a structured briefing where we assess the asset, understand the sales strategy, and identify the target buyer or investor audience. From there we develop a content framework that determines what information to include, how to sequence it, and where the emphasis needs to sit. The design is then built around that framework, with visual hierarchy, typography, photography placement, and data presentation all considered in the context of how the document will be read and used in a real sales environment. This integrated approach, where the copy and design are developed together from the outset, is what separates a strategic IM from a document that simply looks good.

Yes. Many of the Information Memorandums we produce sit within an existing agency brand framework. We understand the compliance requirements of major agency networks and design IMs that are consistent with overarching brand guidelines while being tailored to the specific property and campaign. Where a property requires its own identity, such as a named development site or landmark holding, we can also develop a standalone brand for the IM that works alongside the agency presentation.

A generalist can produce an attractive layout but rarely understands the commercial context behind the document or the conventions of property sales documentation in the Australian market. Oneday Design Group has worked exclusively in the property sector since 2013, bringing over 25 years of combined property marketing experience. Having worked with more than 500 real estate agencies, developers, and project marketers across Sydney, the Gold Coast, and Brisbane, and marketing thousands of residential and commercial properties, we understand how properties are positioned, presented, and sold. That experience informs every decision in the IM process, from how content is structured through to how information is visually presented for maximum impact with buyers and investors.